Eyewear Stylist

The Eyewear Stylist app was written by Dr. Dave Ziegler, an optometrist in private practice, who was looking for ways to enhance the glasses buying experience in his office. He wanted to show his patients the importance of having the expert advice of his optical staff when choosing frames. The Eyewear Stylist app shows how facial shape, coloration, and each person’s “fashion personality” makes selecting a pair of glasses a consultative experience.

The Eyewear Stylist is a fun and quick way to show the patient how important the optical staff are in choosing the right glasses. It differentiates your practice from the competition and creates customer loyalty so that the next time they need glasses, they remember that your optical staff knows what they like.

Page 1: This is the title page which can be customized to your practice by simply tapping on the screen and typing in the business name.

Page 2: Take a picture of the patient with the iPad. The app instantly converts the color picture to a black and white sketch. This emphasizes the facial structure and delights your patients since they’ve never seen themselves this way before! On the screen select the patient’s facial shape as either angular or curved. Select the patient’s coloration as either warm or cool.

Page 3: Ask the patient to take a “Fashion Personality Profile” by answering twelve statements that measure their interest in different styles and fashion.

Page 4: The Eyewear Stylist then creates a PDF that references the patient’s face shape and gives advice on ways to accentuate their features or soften them, depending on their preference. Photos with models wearing glasses demonstrate how this works. The patient’s Fashion Personality score is calculated and recorded to give your staff an idea of what type of frames to start with. Patients enjoy doing surveys like this that give insight into the way they think! Tips on frame color choices are given to compliment their coloration as well as second pair recommendations. Lastly, send the PDF to a wireless printer that is enabled with Air Print and print on special paper templates offered through Ziegler Visionary Marketing (www.zieglervm.com) so the patient can take their personalized Eyewear Stylist portfolios home with them.

Page 5: With an optional Facebook upgrade for $99, take another picture of the patient with their final frame selection and have the patient post it to Facebook, Instagram, Twitter, or Snapchat.